Brand Assets
This page is a guide and a library for brand assets to be used when creating items for Bess
01
Brand Mission
Bess the Book Bus is more than a vehicle.
It’s a playground for the imagination.
It’s joy shared.
Ideas explored.
Connections forged.
Bess delivers more than bound pages
It's a step toward more equitable communities
Giving more kids opportunities to discover and grow
And parents, caregivers and teachers the chance
to inspire lifelong learners
Whose books are treasured possessions.
Bess is more than a book mobile.
It’s a community on wheels.
We know books bring people together. We see it every day.
So we welcome everyone to get on board.
Because Bess the Book Bus is for anyone who believes in the power of reading to transform lives
The visual branding for Bess embodies this mission through lively and inspiring color, logo and illustrated assets.
02
Logo
PRIMARY
ALTERNATES
Always consider optimal visibility of the Bess the Book Bus logo when placing on backgrounds in layouts
LOGO MISUSE
Horizontal
One-color
For consistency and integrity in the Bess the Book Bus brand, be sure to avoid these usage mistakes.
Don’t change up the shapes within the logo lockup
Don’t change the colors of the logo lockups
Vertical
ICON
CLEAR SPACE
On Light Backgrounds
On Dark Backgrounds
Don’t place the logo over photos where the logo’s visibility is compromised
Don’t stretch or squish the dimensions of the logo
LOGO COLOR USAGE
03
Color Palette
#006f84
#fce99a
#8dcda4
#f1b109
#0f1d44
#fb9145
04
Typography
Headline
Besley
Sub-head
Work Sans
Body
Work Sans
05
Illustrations
ONCE
ONCE & KIDS
BACKGROUNDS & LANDSCAPES
06
Application
BUS WRAP
TSHIRT
07
Program Logos
JOY OF READING
POP-UP BOOK FAIR
READ WITH ME PRESCHOOL BOOK FAIR
BESS’ BOOK BANK