Brand Assets

This page is a guide and a library for brand assets to be used when creating items for Bess

01

Brand Mission

Bess the Book Bus is more than a vehicle.
It’s a playground for the imagination.
It’s joy shared.
Ideas explored.
Connections forged.

Bess delivers more than bound pages
It's a step toward more equitable communities
Giving more kids opportunities to discover and grow
And parents, caregivers and teachers the chance
to inspire lifelong learners
Whose books are treasured possessions.

Bess is more than a book mobile.
It’s a community on wheels.
We know books bring people together. We see it every day.
So we welcome everyone to get on board. 

Because Bess the Book Bus is for anyone who believes in the power of reading to transform lives

The visual branding for Bess embodies this mission through lively and inspiring color, logo and illustrated assets.

02

Logo

PRIMARY


ALTERNATES

Always consider optimal visibility of the Bess the Book Bus logo when placing on backgrounds in layouts

LOGO MISUSE

Horizontal

One-color


For consistency and integrity in the Bess the Book Bus brand, be sure to avoid these usage mistakes.

Don’t change up the shapes within the logo lockup

Don’t change the colors of the logo lockups

Vertical


ICON


CLEAR SPACE


On Light Backgrounds

On Dark Backgrounds

Don’t place the logo over photos where the logo’s visibility is compromised

Don’t stretch or squish the dimensions of the logo

LOGO COLOR USAGE

03

Color Palette

#006f84

#fce99a

#8dcda4

#f1b109

#0f1d44

#fb9145

04

Typography

Headline

Besley


Sub-head

Work Sans


Body

Work Sans

05

Illustrations

ONCE


ONCE & KIDS


BACKGROUNDS & LANDSCAPES

06

Application

BUS WRAP

TSHIRT

07

Program Logos

JOY OF READING
POP-UP BOOK FAIR


READ WITH ME PRESCHOOL BOOK FAIR


BESS’ BOOK BANK